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"The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us" is a book by Christopher Chabris and Daniel Simons. They are known for their experiments and they tell stories of how our minds often does not work the way we think. Topics are attention, perception, memory, and reasoning. They try to answer:

  • Why a company would spend billions to launch a product that its own analysts know will fail
  • How a police officer could run right past a brutal assault without seeing it
  • Why award-winning movies are full of editing mistakes
  • What criminals have in common with chess masters
  • Why measles and other childhood diseases are making a comeback
  • Why money managers could learn a lot from weather forecasters


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